Internet Marketing Resume
Summary
Experienced Online Marketing professional seeking to provide holistic internet marketing strategies and implementations that encompass creativity, functionality, usability, branding, and conversion to achieve corporate, partner, and cross-departmental online marketing objectives.
Industry Skills
- Search Engine Marketing Campaign Management (SEM)
- Organic Search Engine Optimization Analysis and Implementation (SEO)
- Paid Search Account Management (PPC)
- Analytics Review and Interpretation
- Social Media Management (SMM)
- Web/Landing Page Optimization for Optimal Conversion
- Reporting and Interpreting Web and Ranking Statistics
Software/Technologies
- HTML/XHTML/CSS
- Microsoft Office
- Adobe Photoshop
- Adobe Illustrator
- Adobe Dreamweaver
- Adobe Flash
- Adobe Acrobat Professional
- Adobe InDesign
- Google AdWords
- Yahoo! Marketing Solutions
- Microsoft adCenter
Work History
Internet Marketing Consultant
A. Reis Designs, Aurora CO
March 2008-Present
Provided website designs and development for business clients, as well as managed Search Engine Marketing Accounts as an outsourced consultant. Duties included SEO strategy and implementation, optimizing websites/web pages for optimal SEO, usability, rankings, and conversion. Researched keywords, competition, and analytics in order to provide recommendations. Managed PPC keywords, bidding, and A/B testing for optimal cost per conversion.
Creative Designer/Internet Marketing
IP Commerce, Inc., Denver, CO
November 2006 - March 2008
Responsible for B2B and B2C marketing collateral – both print and online. Worked to meet company as well as departmental KPIs through project management, ensuring that projects were completed according to deadlines and driven by core business objectives. Responsibilities included design, project management, SEO implementation, management and reporting of PPC campaigns and other SEM initiatives.
Internet Marketing Manager
Identity Rehab Corporation, Denver, CO
November 2005 - October 2006
Developed corporate marketing materials and campaigns, ensuring branding and messaging was both cohesive as well as successful in generating new client leads for identity theft services. Work included designing and building websites, landing pages, and material to support products, as well as SEO and SEM program implementation to achieve high search engine rankings to attract new sales leads.
Independent Web Design/Marketing Communications
A. Reis Designs, Denver, CO, Costa Mesa, CA
December 2003 - November 2005
Served as an independent consultant providing a wide range of services from graphic and web design to SEO and PPC management of client accounts. Also worked in-house for Ad Agency designing websites and professional marketing materials for agency clients.
Web/Marketing Manager
CSI Personnel Services/Fox Security Services, La Palma, CA
June 2003 - Dec. 2003
Designed and developed corporate materials and websites for a company which offered staffing services, security services, as well as a nonprofit organization. Duties included working directly with executive-level management to develop cohesive marketing materials which conveyed corporate messaging in a professional manner.
Web/Graphic Designer
A. Reis Designs, Aurora, CO
May 2001 - June 2003
Completed various website design and print design projects for clients as an independent designer.
Web Designer
Vacation Travel International, Englewood, CO
October 2000 - May 2001
Responsibilities included redesigning company travel websites which provided booking and organization of high school and college vacations. Worked closely with internal departments in order to incorporate the business needs as well as functionality into the website. Duties included planning and leading meetings, project management, and web strategy.
Web Designer
New Media Designs, Aurora, CO
June 2000 - October 2000
Incorporated web design comps into HTML by collaborating with Creative Director and developers to create attractive and functional websites to clients. Other tasks involved included website maintenance, cross-training other team members, and participating in client meetings to determine the best solutions custom to client needs.
Graphic/Web Designer
John Costanza Institute of Technology, Englewood, CO
October 1999 - June 2000
Ensured all education materials included correct graphics, diagrams, and illustrations. Consistently updated training and presentation materials for instructors and sales. Managed the process of checking-in and out of materials. Redesigned and maintained website for accuracy and timely information.
Independent Graphic Designer
A. Reis Designs., Aurora, CO
October 1998 - October 1999
Provided print design services to clients that ranged from ad creation to packaging, business card and identity design. As an independent contractor, duties included client management, project management, and delivering projects on-time and on-budget with the clients' needs successfully met.
Graphic Designer
Qwest Dex, Aurora, CO
January 1996 - October 1998
Provided design of display ads for the Yellow Pages, as well as layout and design for the Community pages sections of the Yellow Pages with a high degree of accuracy, and falling within strict design guidelines.
Education
Web Design Certification
Platte College, Aurora, CO
1999-2000
Associates Degree in Graphic Design
Platte College, Aurora, CO
1994-1996
View my recommendations on my LinkedIn profile.
